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Honest to Greatness: The Book

Foreword by Sharon Lechter, Coauthor of the #1 New York Times Bestseller, Rich Dad Poor Dad

Do you ever get sick and tired of all the BS out there in the world?

Well, here’s some good news: If you want to build an industry-dominating business in today’s hyper-transparent world, then honesty is the #1 business strategy you’ll need—and this book will prove it to you.

See, here’s the thing: Consumers today are smarter than ever, with more information at their fingertips than they know what to do with. And with near-perfect information, we’ve begun to make dramatically different choices about what we buy, flattening leaders and organizations who have historically relied on deceit to achieve success.

In today’s world, we see right through these tricks, roll our eyes at corporate scandals, and distrust…well, everyone. And in that environment, only the honest will survive.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino’s Pizza, The Ritz-Carlton, and more, Kozodoy shows how anyone in the workplace can use strategic honesty to:

  • Rapidly explode your sales by deliberately telling people the “whole” truth
  • Attract and inspire the best talent in any industry (who only really crave one thing)
  • Create an unbeatable culture of innovation that easily dominates your competitors
  • Earn your team’s respect and loyalty by using a simple but brutally honest technique
  • Unlock deep personal fulfillment by getting honest about your own self-limiting head trash

Filled with powerful lessons for current and future leaders, this timely book shows you how to use honesty at both the organizational and individual level to achieve true greatness in business and in life.

“Honest to Greatness is a timely read for anyone who wants to engage with consumers in today's market. Peter Kozodoy sheds light on why some companies soar and others falter—it is as fascinating as it is informative!”

—Barbara Corcoran, Shark Tank star and founder of The Corcoran Group

“Honest to Greatness should be required reading for any aspiring leader. Filled with jaw-dropping stories and packed with actionable business tips, this book forces you out of your comfort zone and inspires you to make huge changes in your life and business!”

—Richie Norton, author of The Power of Starting Something Stupid

“This is honestly one of the best books I’ve read in quite some time!”

—Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

“The old rules of business no longer work in today’s complicated environment. Only the most honest, transparent leaders and organizations will thrive into the future—and that's where Honest to Greatness comes in. You can't afford to miss this book.”

—Dave Kerpen, New York Times bestselling author of The Art of People

“So well written, so timely. This book is a refreshing deep dive into the transformative power of total transparency. A masterpiece!”

—Gino Wickman, author of Traction and Entrepreneurial Leap

“Honest to Greatness explains why leaders need to be honest with others, but most importantly, honest with themselves . . . These stories show not only how honesty leads to the best decisions, but also how honesty is critical to gaining the trust that is so crucial to long-term success.”

—Dan Hesse, former CEO of Sprint