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It's Exactly As Difficult As You Make It

Peter Kozodoy logo Posted Friday July 31st, 2020 It's Exactly As Difficult As You Make It

Earlier this week I got a brilliant reminder from a dear friend and fellow entrepreneur.

The post he shared said:


Destroy the idea that you have to be constantly working or grinding in order to be successful. Embrace the concept that rest, recovery, and reflection are essential parts of the progress towards a successful and ultimately happy life.

Sadly, many of us founders get the exact opposite message.


But here's the thing:

It only makes sense to work nonstop if you know exactly what to do.

If you've already found the process that's ready to scale.

Then, yeah, go on and accelerate, mate.

But otherwise? You're probably just spinning your wheels "executing" when you should be "reflecting."

Moving when you should be thinking.

Plus, I'll be honest: Even when I know what to do, I much prefer to have other people do it.

I'm sure you've heard of "delegate and elevate."

And it's so true.

Luckily, I'm kinda lazy.

Which would usually be a bad thing, except for that I've realized something important.

When I don't try to do something, and I outsource it instead, I actually find that it gets done even better than I could have done it.

Mind you...

I spend a lot of time figuring out how to outsource things.

Like right now, I'm assembling my book launch team.

And it's taken A LOT of research, interviews, proposal reading, and tracking.

But when it comes time to launch? I get to sit back and go along for the ride.

Otherwise...if I tried to do it all by myself...I'd be hustling my head off and probably missing a ton of important $hit.

And here's the thing for you naysayers about "I don't have the money to hire people."

You've gotta be smarter than that.

It's not always about hiring another person.

It could be a firm, a software, a kind-hearted mother in the Philippines, a nephew in college, a marketing automation, or more.

The idea is that, if you stop executing for 2 seconds and think about all the things you could put into ALIGNment in your business, you might just find ways to SAVE money instead of spend it.

And you'll definitely find ways to save time.

Cuz if time is the most important thing we have, then I'm keen to maximize it.

And when I do find something I need to hustle for, I will.

But otherwise?

I prefer to remember that things are exactly as difficult as we make them out to be.

And I prefer it to be easy.